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an ad campaign from Gillette

Gillette’s Inclusive Masculinity

We wrote about the controversial Gillette campaign, “The Best a Man Can Be,” a few months back when it premiered. Despite the hoards of consumers taking to social media swearing…

5 examples of corporate social responsibility in advertising

While businesses always want good press around charitable efforts and community partnerships, when ads become a part of corporate social responsibility (CSR) it is not as cut and dry as…

Lush and Ben & Jerry’s Didn’t Ask You to Buy Your Mom Lotion or Ice Cream for Mother’s Day

This Mother’s Day two brands gave an important shoutout to the National Bail Out Collective (NBO), who for the third year in a row held a national fundraiser to help…

Billie's marketing genius

To Shave or Not to Shave: Billie Doesn’t Care Either Way

It’s safe to say that hitting marketing firsts these days is tough, but in 2018, one B2C company did just that — and in an industry that’s more than 100…

allbirds marketing campaign

Allbirds’ newest campaign has a nice wing to it

Allbirds newest marketing campaign highlights an issue that most might not be familiar with.

Burger King Meats The Impossible Burger

“Burger King is making an entirely meatless whopper! … April Fools!” Is how you would expect this statement to end, especially since the announcement was aptly made on April Fools…

Intercom’s International Women’s Day Microsite

Many brands tweeted their own take on International Women’s Day last week, but one company took it further by celebrating their female employees in an unusual, fun and creative way….

Nike (and more importantly Serena Williams)

Nike’s “Dream Crazier” Campaign Aptly titled for its subject matter, “Dream Crazier” is Nike’s newest marketing campaign. Unlike its title, the ad’s focus on female empowerment doesn’t seem like a…

Worst Graphs of 2018

Well, well, well. It’s that time of year again. Time to look back on all that was accomplished in 2018… and all that wasn’t. Unfortunately, as the years pass, the…

538’s Best Data Visualizations

Folding context, arguments, and data into one graph to tell a story is devilishly difficult. It is a challenge that requires not just creating a clean, accurate graph but also…